Monday, November 24, 2014

D-Day Arrives

We knew it was coming and the day of reckoning finally arrived last week - the release of Beth Stern's new book Yoda: The Story of a Cat and His Kittens.  Beth unleashed a relentless assault on the public's eyes and ears with a barrage of book signings, TV appearances and interviews designed to get her mug in the spotlight spread the word to raise money to save animals.

First up was a book signing at a New York City area bookstore called Bookends:

It wasn't exactly a packed house, as Beth made her grand entrance to meet a handful of Howard Stern sycophants.

Beth posed with wackpacker Awesome Angelo (great guy to have at a children's book signing) and the nutty Mariann from Brooklyn.

  Karma part 1:  the title of the book over Beth's left shoulder is "The Fortune Hunter"

Beth implied in a tweet that the crowd was so huge that they ran out of books (with a hashtag #ranoutofbooks):

Apparently Bookends didn't get that message, as it later tweeted out that extra books were still available:



Tuesday was a big day as Beth appeared on Howard's radio show to be interviewed by his hack writer Benjy Bronk.  In the interview, Beth disclosed that she had cheated on every boyfriend that she had in the past (is that a surprise given her father's background?).  They were also about to talk about Beth's nemesis Amanda Peet, but before Beth could tee off on Amanda, Rachael Ray was ushered in to announce her charity's large donation to Bianca's Furry Friends - great timing by Rachael!

Beth also appeared with her old pal Whitney Cummings at something called an AOL Build.

Later in the day it was time for another book signing at Book of Wonders - Karma part 2 - Beth posed next to a painting with a horse's head over her left shoulder.

On Wednesday, Beth appeared on Access Hollywood - she claimed in the interview that Howard's parents, sister and his daughters (along with their significant others) would be coming over to the Sterns' place for Thanksgiving and that they'll be serving up some eggplant parmesan.  I don't expect to see any selfies or pics from this event, and some cynics may think that none of Howard's relatives will be anywhere near his Southampton estate on that day.

Beth also appeared on the Today Show with Kathie Lee Gifford, who the unevolved Howard used to rip on all the time.  Beth's huge ring was blinding the other ladies and she gave Kathie Lee and Hoda a close up of the monstrosity:



On Thursday, Beth was on Fox and Friends with Elizabeth Hasselbeck - Howard has made fun of Ms. Hasselbeck in the past but she must now be OK as long as Beth gets a TV appearance on her program.



Later in the day, she was on the Covino and Rich show on Sirius/XM.

On Friday, Beth appeared on a New York radio show with Scott Shannon - the website also lists another upcoming book signing that Beth has lined up - at the Costco in Riverhead, Long Island on December 6.  Fans should be camping out early to make sure not to miss out in case Costco runs out of books like Bookends.

Beth's PR team has also scored some press about her amazing Yoda book.  As usual, Marianne Garvey mentioned Beth in her New York Daily News column although Marianne probably pitched ideas to include Beth every day of the week.

It's a good thing for Beth that she and her husband decided to spend $8-10 million to remodel their home in Palm Beach instead of putting up the money to fund Bianca's Furry Friends - imagine all of the PR opportunities that Beth would have missed out on if she didn't have to write this book.  I wouldn't be surprised if shy Beth 'has to' make even more appearances next year under the guise of having to raise more cash for the new kitten wing - meanwhile she and Howard will spend big dollars on more fancy clothes and shoes, private jet trips and expensive furnishings for all 3 of their residences.

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